HoneyGrid
Product Designer
Portfolio
Overview
Product Designer
Mobile and Web
Saira Lampano
Jun to Nov 2023
At HoneyGrid, I played a pivotal role as a UX Designer in crafting a cutting-edge geospatial and demographic data platform. Our startup focuses on revolutionizing advertising through Hyper Demographic Targeting, ensuring that every ad campaign reaches the right audience for maximum impact.
As one of six designers on the team, I worked with the design of both the website and mobile app. Collaborating directly with the CEO, contributors, and the product team, we collectively shaped features to align with the ambitious vision of the platform.
Saira Lampano
Jun to Nov 2023
⚙️ DESIGN PROCESS
We followed a six-week cycle with breaks to encourage creativity and teamwork. Even though I didn't have a background in advertising at first, I quickly learned and adapted by studying competitors and working with other designers to come up with new ideas.
🔑 Key Feature: Interactive Geotargeting Map
The standout feature of our product is the interactive map, which is central to our geotargeting capabilities. This easy-to-use tool allows advertisers to target specific locations accurately, using various filters to optimize ad targeting.
Prototype
Product Designer
Impact and Results
Product Designer
Saira Lampano
Jun to Nov 2023
While we are still in the early stages of gathering users and partners, our product is gaining traction. Business owners are noticing our unique approach and are choosing our platform over established ad tools. Our success is measured not only by user adoption but also by the potential savings businesses can achieve through strategic geotargeting.
As our user base grows, the platform's impact on the advertising landscape is set to expand. The positive feedback we've received so far is a testament to the effectiveness of our design decisions.
✨ DESIGN TEAM ✨
Jhon Louix Alconaba
Nathan Thompson
Julius Marc Alvarez
John Buladaco
Alvin Maningas
Other Works
Product Designer
Popup
Figma, Web, Mobile App
Created a user-friendly e-commerce website with simple navigation, quick product searches, and a quick payment procedure.
Tickit
Adobe XD, Mobile App
Designed a user-friendly app that makes it simple for moviegoers to order movie snacks, book seats, and buy tickets.
